brand and identity of Gorzow – rail arc. Just
like corporations, cities need to market themselves in order to attract
business, tourism, conventions that promise a pulsating environment for
employment and trade. This image – the new identity - presented by Gorzow
city will be different from the image presented by other competing cities. This
brand will bring to mind distinct image, association, and experience. It will
be a source of differentiation, identification, recognition, continuity and
of using Bilbao effect (a relatively small object still with major influence) –
we propose for Gorzow city branding to use already existing strong identity
image that at the same time is spatial and important element in the city
structure - Rail arc. Rail arc - even on historical postcards and images it has
been the most noticeable and important place (both spatially and visually) for
Gorzow city along river Warta. Railroad is like a longitudinal axis that now
separates the city from river, it is a barrier for people to reach riverside
promenade because of wall enclosures. We propose to open up each arc for free
pedestrian flow to reach public space along river.
space concept. In
our proposal public places of Gorzow are not fixed and unchanging but depend
upon the performances within them, by “hosts” and especially by various kinds
of “guests”. This will include the nature and skills of local service delivery,
the degree of friendliness and welcome, the skill of designing and refurbishing
spectacle and the array of appropriate enterprises.
GORZOW PROMENADE. The extension and reconstruction of promenade has important role for
Gorzow identity. The existing waterfront improvement (on the left side from the
bridge) is only a small part in the whole system that needs to be
spatial structure of the promenade at each part of it is designed based on
scenography – with the beginning, the end – culmination and summary. The
functional structure of the promenade is defined by intersectional pedestrian
flows through each rail arc. Where
movement trajectories intersect space, specific activity and different feeling
Existing promenade with spatial saturation
extension along railway (until railway bridge) with a new building (cultural
building – for example railway museum or office) will be the functional beginning of the
Gorzow plaza by the bridge will be the heart
of the city - a place for large gatherings (concerts, events etc);
Sculpture Park will be a place for temporary tourist spectacles. It will offer
provisional landscape that will add dynamical value to a city\\\\\\\\\\\\\\\'s existing
resources. For examples like works of Christo and Jeanne -Claude’s public art
installations or it could be place for young polish artists, sculptors to
exhibit their works;
Boat docks with ticket offices for public
Amphitheatre with floating stage and private
use boat docks by new residential/ office block Gorzow Pixelz;
Children playgrounds, skate parks in the end
of promenade (by Teatralna Street).
RING OF BOULEVARD. We
propose to extend the already existing ring of boulevard until the waterfront
promenade where it will end up with boat docks. It will be a spatial and visual
connection for old city with other parts of the city. It will have slow travel
and parking lanes for bicycle and pedestrian usage, with high quality
landscaping and scenery. It will become into peripheral road for local use.
Two city plazas. The clear
system of functionally and spatially different two plazas that are separated
but in total forms a complete city centre system. The cross directions of
pedestrian routes creates the possibility to use both plazas on one event (for
example – city festivals etc).
GORZOW PLAZA. We
propose to develop a new plaza on the riverside – that will become the centre
node for people to meet. Stairs along one side of plaza will provide a view to
PLAZA OF LIGHT by St.
Mary’s cathedral. The
reconstruction of already existing square near the most important monument of
Gorzow city - St. Mary’s cathedral. The square requires totally new landscaping
concept and scenography. The plaza of light with numerous tall lightning
elements will represent history of the city.
city has a unique opportunity to intensively use River Warta resources that has
not been done yet. Numerous boat docks on left bank of river along promenade
may be used for public, although new boat docks on right bank will be provided
for private use.
space/landscape has a major power as city branding tool. A public space abstracts a city’s social
identity into a visual logo - it
suggests intangible quality that can be marked as a tourist destination. Public
space/landscape of Gorzow as the enterpreunal city in future will create
an image of glamour, mobility and excitement which will lead to livable city.